{"id":16929,"date":"2026-02-21T14:32:41","date_gmt":"2026-02-21T14:32:41","guid":{"rendered":"https:\/\/roydadnaft.ir\/English\/?p=16929"},"modified":"2026-02-21T14:32:41","modified_gmt":"2026-02-21T14:32:41","slug":"npc-petrochemical-capacities-should-become-social-capital","status":"publish","type":"post","link":"https:\/\/roydadnaft.ir\/English\/16929\/","title":{"rendered":"NPC: Petrochemical capacities should become social capital"},"content":{"rendered":"

RoydadNaft – <\/a><\/span>\u00a0The head of the National Petrochemical Company said public relations plays a strategic role in aligning the petrochemical industry\u2019s capacities, adding that PR units can help transform scattered achievements into a source of hope for society and industry stakeholders.<\/p>\n

\n
\n

According to the National Petrochemical Company, Hassan Abbaszadeh, CEO of the National Petrochemical Company, spoke Saturday at a ceremony marking the appointment of the company\u2019s acting public relations director.<\/p>\n

Abbaszadeh described public relations as a core pillar across companies and said the petrochemical sector has become more complex and diverse following the transfer of a significant share of companies to the private sector.<\/p>\n

He said each petrochemical company carries out valuable initiatives based on its own strategy, but noted that some achievements are not communicated in a timely manner, even within the broader industry.<\/p>\n

\u201cIn some companies, industry specialists have succeeded for the first time in manufacturing a product or producing new grades, yet delays in informing the public occur due to insufficient awareness,\u201d he said.<\/p>\n

\n

Need for coherent communication<\/strong><\/p>\n

Abbaszadeh, who also serves as a deputy oil minister, stressed the need to make the best use of existing communication capacities.<\/p>\n

He said the petrochemical industry holds major capabilities that require collection, synergy and coherent communication by PR departments.<\/p>\n

He underscored the importance of coordination between management and public relations, saying that reflecting creative and successful initiatives can generate hope and motivation across other sectors.<\/p>\n

\u201cIn project execution, innovative methods have been applied that can serve as models and be promoted throughout the petrochemical industry,\u201d he said.<\/p>\n

Abbaszadeh also pointed to the sector\u2019s human capital, saying employees have achieved success in scientific, artistic and athletic fields.<\/p>\n

\u201cThese capacities can be introduced and leveraged through the industry\u2019s PR network,\u201d he said.<\/p>\n

\n

\u00a0Networking among PR departments<\/strong><\/p>\n

Abbaszadeh said PR managers at petrochemical companies should strengthen networking and maintain continuous communication to facilitate information exchange and highlight successful initiatives.<\/p>\n

He added that such a network can also play an effective role in corporate social responsibility efforts.<\/p>\n

Abbaszadeh thanked former PR executives and Peyman Karimi, the previous acting PR director of the National Petrochemical Company.<\/p>\n

He said a new acting PR director has assumed responsibility with the aim of strengthening industry communications and enhancing coherence in information dissemination.<\/p>\n

Abbaszadeh wished success to Reza Mirmehrabi, the company\u2019s new acting PR director, expressing hope that stronger communication networks will elevate the industry\u2019s information outreach and increase its social capital.<\/p>\n<\/div>\n<\/div>\n

Updated on